Dr Craig C Julian BBus(WAIT), GradDipBus(Curtin), MB(Curtin), PhD(Curtin) 

Dr. Julian has a PhD in international marketing that studied the marketing performance of
international joint ventures in Thailand. He is a recognised world expert in the field of
international marketing, specifically in the areas of international joint ventures and
export marketing, to which he has approximately 140 publications: 5 books; 10 book
chapters; 62 journal articles and 59 double blind refereed conference papers. He has
publications in top ranked journals like the International Business Review; Journal of
Business Research; European Journal of Marketing; Journal of Small Business Management
and many others. He has also won an ARC Discovery Grant as an Early Career Researcher and
is the Editor-in-Chief of the Journal for International Business and Entrepreneurship
Development. 

Journal articles

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The market orientation-performance relationship: the empirical link in export ventures (with Osman Mohamad, Zafar U. Ahmed, and S Sefnedi), Thunderbird International Business Review (2014)

This study examines the empirical link between three dimensions of market orientation, namely, customer orientation,...

 

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A resource-based approach to the study of export marketing from Australia, International Journal of Trade and Global Markets (2013)

This study examines the empirical links between industry structure, strategy, marketing capabilities and performance in...

 

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A traditional gravity model of the endogenous nexus between transportation costs and bilateral trade (with Junqian Xu), Journal for Global Business Advancement (2013)

Transportation costs are frequently cited as an important determinant of trade costs. The literature has...

 

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Importer commitment drivers and their impact on performance: a resource-based perspective (with Abu Saleh and M Yunus Ali), International Journal of Trade and Global Markets (2013)

Small and Medium-Sized Enterprises (SMEs) play a dominant role in emerging economies. However, most studies...

 

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International buyer behaviour-commitment relationship: an investigation of the empirical link in importing (with Md. Abu Saleh and M Yunus Ali), International Business Review (2013)

Drawing on the resource-based view (RBV) of the firm this article examines relationships between knowledge,...

 

Books

Research handbook on the globalization of Chinese firms (with Zafar U. Ahmed and Junqian Xu), (2014)

Research Handbook on the Globalization of Chinese Firms provides an eclectic collection of essays and...

 

International joint venture performance in South East Asia, School of Commerce and Management Papers (2005)
 

International marketing: a strategic approach (2nd edition), School of Commerce and Management Papers (2005)
 

International marketing: a strategic approach, School of Commerce and Management Papers (2004)
 

Book chapter

The impact of knowledge management, brand orientation and global marketing strategy on performance (with S Rezaei and M Amin), Research handbook on export marketing (2015)
 

The empirical link between innovation, learning and performance in Chinese international joint ventures (with Junqian Xu), Research handbook on the globalization of Chinese firms (2014)
 

Transportation costs as a barrier to globalization for nine Asian countries including China (with Jun Xu), Research handbook on the globalization of Chinese firms (2014)
 

Conferences

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A discriminant model of performance for emerging economy joint ventures (with Junqian Xu), Proceedings of the tenth World Congress for the Academy of Global Business Advancement (AGBA) (2013)
 

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The empirical link between market orientation, new product development and performance in export ventures (with Chutima Wangbenmad, Osman Mohamad, and Zafar U. Ahmed), Proceedings of the tenth World Congress for the Academy of Global Business Advancement (AGBA) (2013)
 

A resource-based approach to the antecedents of export marketing performance from a developing country perspective (with O Mohamad, Z U. Ahmed, and P Tooksoon), Academy of Global Business Advancement – 9th World Congress: Advances in Global Business Research (2012)
 

Export barriers in international marketing re-visited, Managing, marketing and financing organizations in an era of economic uncertainty:5th Biennial Conference of the Academy of World Business, Marketing and Management Development (2012)
 

Organizational learning and innovation: the empirical link in export ventures, Managing, marketing and financing organizations in an era of economic uncertainty: 5th Biennial Conference of the Academy of World Business, Marketing and Management Development (2012)