Dr Craig C Julian BBus(WAIT), GradDipBus(Curtin), MB(Curtin), PhD(Curtin) 

Craig C. Julian, PhD received his PhD in 1999 from Curtin University of Technology and it
studied “The Marketing Performance of International Joint Ventures (IJVs) in Thailand.”
Dr. Craig Julian is a Senior Lecturer in Marketing in the School of Commerce and
Management at Southern Cross University’s newly created Gold Coast Campus at Coolangatta
Airport. Dr. Julian has accumulated approximately 100 publications in books, journals,
and highly rated double blind reviewed conference proceedings. Dr. Julian’s book on
“International Joint Venture Performance in South East Asia” was published by one of the
leaders in international business publishing. Dr. Julian’s work has also appeared in
numerous high quality international journals including the European Journal of Marketing,
Journal of Business Research, Journal of Small Business Management, Journal of
Macromarketing, Journal of Global Marketing, Thunderbird International Business Review,
Asia Pacific Journal of Marketing and Logistics and the Journal of Small Business and
Enterprise Development to name just a few. Dr. Julian has also guest edited special
issues in the Journal of Asia Pacific Marketing (now the Asia Pacific Journal of
Marketing and Logistics), International Journal of Business Performance Management and
the International Journal of Trade and Global Markets. Dr. Julian has also won a
prestigious large ARC Discovery Grant as an Early Career Researcher. Dr. Julian’s
research interests are strategic alliances, export/international marketing and
international joint ventures (IJVs). He is on the editorial review board of the Journal
of Management and World Business Research and a Senior Distinguished Fellow of the
Academy of World Business, Marketing and Management Development. Prior to becoming an
academic Dr. Julian held a senior management position in a European multinational
headquartered in Perth, Western Australia and set up their Asia/Pacific operations in
Kuala Lumpur Malaysia. 

Journal articles

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A resource-based approach to the study of export marketing from Australia, International Journal of Trade and Global Markets (2013)

This study examines the empirical links between industry structure, strategy, marketing capabilities and performance in...

 

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Importer commitment drivers and their impact on performance: a resource-based perspective (with Abu Saleh and M Yunus Ali), International Journal of Trade and Global Markets (2013)

Small and Medium-Sized Enterprises (SMEs) play a dominant role in emerging economies. However, most studies...

 

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International buyer behaviour-commitment relationship: an investigation of the empirical link in importing (with Md. Abu Saleh and M Yunus Ali), International Business Review (2013)

Drawing on the resource-based view (RBV) of the firm this article examines relationships between knowledge,...

 

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The empirical link between relationship marketing tools and consumer retention in retail marketing (with Jamil Boejei, Che ABC Wel, and Zafar U. Ahamed), Journal of Consumer Behaviour (2013)

This article focuses on the key relationship marketing tools of customer service, loyalty/rewards programs, brand/store...

 

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The resource-based view as applied in international marketing, International Journal of Trade and Global Markets (2013)

Editorial in Special issue on: "The Resource-Based View as Applied in International Marketing"

 

Books

International joint venture performance in South East Asia, School of Commerce and Management Papers (2005)
 

International marketing: a strategic approach (2nd edition), School of Commerce and Management Papers (2005)
 

International marketing: a strategic approach, School of Commerce and Management Papers (2004)
 

Book chapter

Electronic data interchange, Encyclopedia of Business in Today's World (2009)
 

Top management teams of international joint ventures (with Carolyn B. Mueller, Renee M. Wachter, and Cheryl Van Deusen), International Joint Venture Performance in South East Asia (2005)
 

Import, The Encyclopaedia of Business in Today’s World (2004)
 

Regional trade agreements, The Encyclopaedia of Business in Today’s World (2004)
 

Conference publications

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A discriminant model of performance for emerging economy joint ventures (with Junqian Xu), Proceedings of the tenth World Congress for the Academy of Global Business Advancement (AGBA) (2013)
 

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The empirical link between market orientation, new product development and performance in export ventures (with Chutima Wangbenmad, Osman Mohamad, and Zafar U. Ahmed), Proceedings of the tenth World Congress for the Academy of Global Business Advancement (AGBA) (2013)
 

Export barriers in international marketing re-visited, Managing, marketing and financing organizations in an era of economic uncertainty:5th Biennial Conference of the Academy of World Business, Marketing and Management Development (2012)
 

Organizational learning and innovation: the empirical link in export ventures, Managing, marketing and financing organizations in an era of economic uncertainty: 5th Biennial Conference of the Academy of World Business, Marketing and Management Development (2012)
 

The empirical link between customer service, brand loyalty, store community, personalization, customization and customer retention levels (with Zafar U. Ahmed, Che Aniza Binti Che Wel, and Jamil Bojei), Proceedings of 8th Academy for Global Business Advancement (AGBA) World Congress (2011)