Dr Craig C Julian BBus(WAIT), GradDipBus(Curtin), MB(Curtin), PhD(Curtin) Craig C. Julian, PhD received his PhD in 1999 from Curtin University of Technology and it studied “The Marketing Performance of International Joint Ventures (IJVs) in Thailand.” Dr. Craig Julian is a Senior Lecturer in Marketing in the School of Commerce and Management at Southern Cross University’s newly created Gold Coast Campus at Coolangatta Airport. Dr. Julian has accumulated approximately 100 publications in books, journals, and highly rated double blind reviewed conference proceedings. Dr. Julian’s book on “International Joint Venture Performance in South East Asia” was published by one of the leaders in international business publishing. Dr. Julian’s work has also appeared in numerous high quality international journals including the European Journal of Marketing, Journal of Business Research, Journal of Small Business Management, Journal of Macromarketing, Journal of Global Marketing, Thunderbird International Business Review, Asia Pacific Journal of Marketing and Logistics and the Journal of Small Business and Enterprise Development to name just a few. Dr. Julian has also guest edited special issues in the Journal of Asia Pacific Marketing (now the Asia Pacific Journal of Marketing and Logistics), International Journal of Business Performance Management and the International Journal of Trade and Global Markets. Dr. Julian has also won a prestigious large ARC Discovery Grant as an Early Career Researcher. Dr. Julian’s research interests are strategic alliances, export/international marketing and international joint ventures (IJVs). He is on the editorial review board of the Journal of Management and World Business Research and a Senior Distinguished Fellow of the Academy of World Business, Marketing and Management Development. Prior to becoming an academic Dr. Julian held a senior management position in a European multinational headquartered in Perth, Western Australia and set up their Asia/Pacific operations in Kuala Lumpur Malaysia.
A resource-based approach to the study of export marketing from Australia, International Journal of Trade and Global Markets (2013)
The empirical link between resources, networks and export marketing performance and the implications for developing countries (with Zafar U Ahmed, Osman Mohamad, and Phadett Tooksoon), Journal of Transnational Management (2012)
This study examines the empirical link between organizational resources (production resources, financial resources, human resources,...
The impact of transportation costs on bilateral trade flows in the Asia Nine (with Junqian Xu), Asia Pacific Journal of Economics & Business (2012)
Transportation costs are frequently cited as an important determinant of trade costs. The literature has...
Discriminant analysis of antecedents of performance in international marketing: a study of Australian exporting companies, Journal of International Marketing and Exporting (2011)
This article examines the empirical link in export market ventures of the relationship between product...
Product adaptation in international joint ventures: an empirical investigation, International Journal of Trade and Global Markets (2011)
This study examines the relationship between product/service and promotion adaptation and International Joint Venture (IJV)...
International joint venture performance in South East Asia, School of Commerce and Management Papers (2005)
International marketing: a strategic approach (2nd edition), School of Commerce and Management Papers (2005)
International marketing: a strategic approach, School of Commerce and Management Papers (2004)
Electronic data interchange, Encyclopedia of Business in Today's World (2009)
Top management teams of international joint ventures (with Carolyn B. Mueller, Renee M. Wachter, and Cheryl Van Deusen), International Joint Venture Performance in South East Asia (2005)
Import, The Encyclopaedia of Business in Today’s World (2004)
Regional trade agreements, The Encyclopaedia of Business in Today’s World (2004)
Export barriers in international marketing re-visited, Managing, marketing and financing organizations in an era of economic uncertainty:5th Biennial Conference of the Academy of World Business, Marketing and Management Development (2012)
Organizational learning and innovation: the empirical link in export ventures, Managing, marketing and financing organizations in an era of economic uncertainty: 5th Biennial Conference of the Academy of World Business, Marketing and Management Development (2012)
The empirical link between customer service, brand loyalty, store community, personalization, customization and customer retention levels (with Zafar U. Ahmed, Che Aniza Binti Che Wel, and Jamil Bojei), Proceedings of 8th Academy for Global Business Advancement (AGBA) World Congress (2011)
The relationship between industry structure, marketing capabilities, strategy and performance: the empirical link in export ventures, Clute Institute International Academic Conference (2011)
This study examines the empirical links between industry structure, strategy, marketing capabilities and performance in...