Dr Craig C Julian BBus(WAIT), GradDipBus(Curtin), MB(Curtin), PhD(Curtin)

Craig C. Julian, PhD received his PhD in 1999 from Curtin University of Technology and it
studied “The Marketing Performance of International Joint Ventures (IJVs) in Thailand.”
Dr. Craig Julian is a Senior Lecturer in Marketing in the School of Commerce and
Management at Southern Cross University’s newly created Gold Coast Campus at Coolangatta
Airport. Dr. Julian has accumulated approximately 100 publications in books, journals,
and highly rated double blind reviewed conference proceedings. Dr. Julian’s book on
“International Joint Venture Performance in South East Asia” was published by one of the
leaders in international business publishing. Dr. Julian’s work has also appeared in
numerous high quality international journals including the European Journal of Marketing,
Journal of Business Research, Journal of Small Business Management, Journal of
Macromarketing, Journal of Global Marketing, Thunderbird International Business Review,
Asia Pacific Journal of Marketing and Logistics and the Journal of Small Business and
Enterprise Development to name just a few. Dr. Julian has also guest edited special
issues in the Journal of Asia Pacific Marketing (now the Asia Pacific Journal of
Marketing and Logistics), International Journal of Business Performance Management and
the International Journal of Trade and Global Markets. Dr. Julian has also won a
prestigious large ARC Discovery Grant as an Early Career Researcher. Dr. Julian’s
research interests are strategic alliances, export/international marketing and
international joint ventures (IJVs). He is on the editorial review board of the Journal
of Management and World Business Research and a Senior Distinguished Fellow of the
Academy of World Business, Marketing and Management Development. Prior to becoming an
academic Dr. Julian held a senior management position in a European multinational
headquartered in Perth, Western Australia and set up their Asia/Pacific operations in
Kuala Lumpur Malaysia.

Journal articles

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The market orientation-marketing performance relationship – the empirical link in international joint ventures, International Journal of Trade and Global Markets (2010)

This study examines the relationship between market orientation and International Joint Venture (IJV) marketing performance...

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Advances in market entry mode theory development (editorial), International Journal of Trade and Global Markets: Special Issue on Advances in Market Entry Mode Theory Development (2009)

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Doing business in Malaysia (with Zafar U. Ahmed), Thunderbird International Business Review (2009)

The importance of international trade to the Malaysian economy can hardly be exaggerated. Trade represents...

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Incentives to export for Australian export market ventures (with M Yunis Ali), Journal of Small Business and Enterprise Development (2009)

Purpose: The purpose of this paper is to examine the impact that various incentives to...

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International joint venture marketing performance and manifest conflict in a developing country context, International Journal of Trade and Global Markets (2009)

This study examines the relationship between manifest conflict and marketing performance via the International Joint...

Books

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International joint venture performance in South East Asia, School of Commerce and Management Papers (2005)

International marketing: a strategic approach (2nd edition), School of Commerce and Management Papers (2005)

International marketing: a strategic approach, School of Commerce and Management Papers (2004)

Book chapter

Electronic data interchange, Encyclopedia of Business in Today's World (2009)

Top management teams of international joint ventures (with Carolyn B. Mueller, Renee M. Wachter, and Cheryl Van Deusen), International Joint Venture Performance in South East Asia (2005)

Import, The Encyclopaedia of Business in Today’s World (2004)

Regional trade agreements, The Encyclopaedia of Business in Today’s World (2004)

Conference publications

Role of trust revisited in international joint venture (IJV) top management teams (with Renee M. Wachter and Carolyn B. Mueller), 4th Biennial Conference of the Academy of World Business, Marketing and Management Development: Managing and Marketing Organizations in an Era of Global Economic Uncertainty and Environmental Complexity (2010)

This study revisits and examines the role of trust at the group and firm level...

The empirical link between market orientation and performance in Indonesian export market ventures (with Osman Mohamad, Zafar U. Ahmed, and Sefnedi), 4th Biennial Conference of the Academy of World Business, Marketing and Management Development: Managing and Marketing Organizations in an Era of Global Economic Uncertainty and Environmental Complexity (2010)

The relationship between export marketing competency and market orientation: the significance for export market ventures (with Osman Mohamad, Zafar U. Ahmed, and Sefnedi), Marketing in Transition: Scarcity, Globalism and Sustainability: Proceedings of the 14th Biennial World Marketing Congress (2009)

Evaluating the relationship between time-based manufacturing competence and overall business performance (with Yahya N. Al Serhan and Z U. Ahmed), Advances in Global Business Research: Proceedings of 5th Academy of Global Business Advancement World Congress (2008)

Evaluating the role of marketing management competency in the performance of export market ventures (with Osman Mohamad, Zafar U. Ahmed, and Sefnedi), Managing and marketing organizations in an era of global complexity: Proceedings of the 3rd Biennial Conference of the Academy of World Business Marketing and Management Development (2008)