Articles

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Eating with a Purpose:Consumer Response to Functional Food Health Claims in Conflicting Versus Complementary Information Environments (with Rebecca Walker Naylor and Kelly L. Haws), Journal of Public Policy & Marketing (2009)

Marketers of food products have recently introduced a variety of “functional foods” that promise consumers...

 

Presentations

How Much Risk Can You Handle?: The Development of a New Risk Tolerance Questionnaire (with William G. Droms), Marketing and Public Policy Conference (2010)

As we have all witnessed over the past few years with the economic downturn that...

 
An Investigation into Individual’s Repeated Attempts at Behavior Change, Association for Consumer Research Conference (2009)

Recent research has shown that individuals make repeated attempts at behavior change prior to actually...

 
Consumer Transformation: A Hero’s Journey (with Aubrey R. Fowler), Association for Consumer Research Conference (2009)

Consumers seek to transform themselves, moving from one state of being into another; however, much...