Article
Eating with a Purpose:Consumer Response to Functional Food Health Claims in Conflicting Versus Complementary Information Environments
Journal of Public Policy and Marketing
Document Type
Article
Publication Date
1-1-2009
DOI
http://dx.doi.org/10.1509/jppm.28.2.221
Abstract
Marketers of food products have recently introduced a variety of “functional foods” that promise consumers improvements in targeted physiological functions. However, despite the proliferation of functional food health claims promising more than basic nutrition, little is known about consumer responses to these claims, particularly in information environments in which inconsistent information may be available about the efficacy of a particular functional ingredient.
Citation Information
Courtney M. Droms, Rebecca Walker Naylor and Kelly L. Haws. "Eating with a Purpose:Consumer Response to Functional Food Health Claims in Conflicting Versus Complementary Information Environments" Journal of Public Policy and Marketing Vol. 28 Iss. 2 (2009) p. 221 - 233 Available at: http://works.bepress.com/courtney_droms/1/