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Article
Evolving Food Marketing Systems in Recovering Economies: Some Lessons from Croatia’s Gavrilović and Emerging ‘Oldies-but-Goodies’
Ekonomski Pregled
Document Type
Article
Publication Date
1-1-2005
Disciplines
Abstract
A well-functioning food marketing system contributes greatly to domestic socio-economic development and global connectivity during periods of recovery and/or transition. Gavrilović, an established and historically successful company, i.e., an “Oldie-but-Goody,” is a case study in survival and adaptation; ultimately perhaps a model for other food marketing companies that must overcome rigorous geographical, social, political and economic challenges. This paper discusses food marketing systems and their development, provides a brief overview of Croatia’s food marketing system, and shares some lessons and best practices from Gavrilović.
Identifier
339.13.025.88 (497.5)
Creative Commons License
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0
Copyright Statement
© Hrvatsko društvo ekonomista, 2005.
Citation Information
Shultz, CJ, B Crnjak-Karanović, and S Renko. "Evolving food marketing systems in recovering economies: some lessons from Croatia’s Gavrilović and emerging ‘oldies-but-goodies’" in Ekonomski Pregled 56(11), 2005.
Author Posting. © Hrvatsko društvo ekonomista, 2005. This is the author's version of the work. It is posted here by permission of the Hrvatsko društvo ekonomista for personal use, not for redistribution. The definitive version was published in Ekonomski Pregled, Volume 56, Issue 11, 2005.