Article
Marketing and the Tragedy of the Commons: A Synthesis, Commentary, and Analysis for Action
Journal of Public Policy & Marketing
Document Type
Article
Publication Date
10-1-1999
Disciplines
Abstract
The authors contend that solutions to the most pressing environmental challenges will result from understanding and solving social traps such as the commons dilemma. They propose a synthesis for analysis and action to suggest that marketing's stakeholders can cooperate to contribute solutions and ultimately develop programs that help ameliorate the tragedy of the commons.
Creative Commons License
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0
Copyright Statement
© American Marketing Association, 1999.
Citation Information
Shultz, CJ and Holbrook, MB. "Marketing and the tragedy of the commons: a synthesis, commentary, and analysis for action" in Journal of Public Policy & Marketing 18(2), 1999.
Author Posting © American Marketing Association, 1999. This article is posted here by permission of the American Marketing Association for personal use, not for redistribution. The article was published in the Journal of Public Policy & Marketing, Volume 18, Issue 2, Fall 1999.