Article
Reframing Agribusiness: Moving from Farm to Market Centric
Journal of Agribusiness
Document Type
Article
Publication Date
4-1-2005
Disciplines
Abstract
Agribusiness is moving from farm to market centric, where effective activities anticipate and respond to customers, markets, and the systems in which they function. This evolution requires a broader conceptualization and more accurate definition, to convey a more dynamic, systemic, and integrative discipline, which increasingly is committed to value creation and the sustainable orchestration of food, fiber, and renewable resources. We discuss the forces driving this shift to the market, offer a new and more representative definition of agribusiness, provide models to illustrate some of the most compelling trends, and articulate key elements and implications of those models.
Creative Commons License
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0
Copyright Statement
© 2005 Agricultural Economics Association of Georgia
Citation Information
Edward, MR and CJ Shultz. "Reframing agribusiness:
moving from farm to market centric" in Journal of Agribusiness 23(1), 2005.
Author Posting. © 2005 Agricultural Economics Association of Georgia. This article is posted here by permission of the Agricultural Economics Association of Georgia for personal use, not for redistribution. The article was published in Journal of Agribusiness, Volume 23, Issue 1, 2005.