Natural environment, market orientation, and firm innovativeness: A life cycle perspective
Article comments
Interim status: Citation only.
Dibrell, C., Craig, J.A., & Hansen, E. N. (2009). Natural environment, market orientation, and firm innovativeness: A life cycle perspective. Paper presented at the 2009 Meeting of the Southern Management Association (SMA), Asheville, NC, United States.
Access the conference website.
2009 HERDC submission. FoR code: 1503
© Copyright Southern Management Association
Abstract
We investigate the moderating effects of the natural environment on the market orientation to firm innovativeness relationship in growth versus mature firms. 237 owners or chief executive officer respondents allowed us to establish evidence of (1) positive linkage between market orientation and firm innovativeness and (2) natural environmental policy moderates the market orientation to firm innovativeness relationship in growth ventures and not in their more mature peers. Our findings suggest ventures characterized as being in the growth stage are more likely to employ a more positive policy toward the natural environment to gain a long-term competitive advantage through firm innovativeness.
Suggested Citation
Clay Dibrell, Justin A. Craig, and Eric N. Hansen. "Natural environment, market orientation, and firm innovativeness: A life cycle perspective" 2009 Meeting of the Southern Management Association (SMA). Asheville, North Carolina, United States. Jan. 2009.
Available at: http://works.bepress.com/clay_dibrell/1
This document is currently not available here.