This study systematically explores the factors that affect collective identity associations within the Alevi community in Turkey by employing the social identity approach and examining survey data collected through fieldwork. The results show that Kurdish Alevis express lower levels of attachment to their religious identity as compared to Turkish Alevis. The results also indicate that personal experiences of discrimination tend to increase one's prioritization of Alevi identity. Last, no significant differences are observed regarding group identity between Alevis who reside in urban areas and those who live in rural areas.