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Presentation
Monitoring Airport Service Quality: A Complementary Approach to Measure Perceived Service Quality Using Online Reviews
Publications
  • Kiljae Lee, Embry-Riddle Aeronautical University
  • Chunyan Yu, Embry-Riddle Aeronautical University
Submitting Campus
Daytona Beach
Department
Management, Marketing, & Operations
Document Type
Presentation without Video
Publication/Presentation Date
8-1-2017
Disciplines
Abstract/Description

Based on 42,063 airport reviews collected from Google Maps, we conducted a sentiment analysis and a topic modeling. We showed that the sentiment scores computed from textual reviews are good estimates of their paired star-ratings (r=0.63, p<0.01). Next, using the LDA (Latent Dirichlet Allocation), we extracted latent topics from the textual reviews and compared them with the standard categories utilized in the Airport Service Quality survey (ASQ). The topics extracted from reviews correspond well with the categories used in ASQ. We, in turn, compared the online ratings with the ratings annually updated by ASQ. While online reviews discuss almost identical topics with those of ASQ, the correlation between the ratings from two was weak (r=0.2). We suggest that the text mining approach using online reviews not only provides an inexpensive, dynamic, and locally customizable means of monitoring airport quality but also complements the standard survey by offering an alternative metric. ><0.01). Next, using the LDA (Latent Dirichlet Allocation), we extracted latent topics from the textual reviews and compared them with the standard categories utilized in the Airport Service Quality survey (ASQ). The topics extracted from reviews correspond well with the categories used in ASQ. We, in turn, compared the online ratings with the ratings annually updated by ASQ. While online reviews discuss almost identical topics with those of ASQ, the correlation between the ratings from two was weak (r=0.2). We suggest that the text mining approach using online reviews not only provides an inexpensive, dynamic, and locally customizable means of monitoring airport quality but also complements the standard survey by offering an alternative metric.

Location
Boston, MA
Number of Pages
10
Additional Information

This paper appeared in the 2017 proceedings of the AMCIS, published by the Association for Information Systems. ISBN: 978-0-9966831-4-2.

Citation Information
Kiljae Lee and Chunyan Yu. "Monitoring Airport Service Quality: A Complementary Approach to Measure Perceived Service Quality Using Online Reviews" (2017)
Available at: http://works.bepress.com/chunyan-yu/52/