This session will identify critical factors and challenges associated with utilizing existing resources as well as producing and disseminating personal and classroom web-based video. The presenter will discuss and demonstrate the process of creating and publishing persistent video resources online including technical requirements, norms, and current levels of usage. At the University level, Haskell uses web-based video to supplement instruction and promote student reflection. Utilizing Internet-based video as a persistent resource, Mr. Haskell was able to increase interest, bolster recruitment and participation, and secure school support for his high school percussion program. Using web-based video, the Reno high school promoted their marching, concert, jazz, and percussion. This session will demonstrate the tools and techniques.