PhD University of Alberta, 1996 Business with Microeconomics and Research Methods Minors MBA Wilfrid Laurier University, 1988 Emphasis on Marketing and Finance BASc University of Waterloo, 1985 Electrical Engineering (Control Systems) Management Sciences Option Research Statement: I am a methodologist. I use a number of different quantitative (and now qualitative) methods to achieve my research aims. Quantitative methods range from choice modelling to structural equation modelling (and everything in between). Qualitative methods are focused mainly on induction from long interviews and projective techniques.
Articles
In-store music and aroma influences on shopper behavior and satisfaction (with Michael Morrison, Sarah Gan, and Harmen Oppewal), Journal of business research (2011)
Retail markets are increasingly competitive and retailers continuously look to differentiate their retail offering. One...
Diffusing knowledge-based core competencies for leveraging innovation strategies: Modelling outsourcing to knowledge process organizations (KPOs) in pharmaceutical networks (with Samir Gupta, Arch Woodside, and Don Bradmore), Industrial Marketing Management (2009)
As pharmaceutical firms try to market their products and reduce costs, vertically integrated structures hamper...
The consumption of gift wrapping (with Elizabeth Porublev and Stella Minahan), Business papers (2006)
Gift Wrapping is part of a valued ritual of giving that is important culturally, socially...
Explaining celebrity match-up: Co-activation theory of dominant support (with Lawrence Ang), Business papers (2006)
The match-up hypothesis has been used as a general guide for selecting celebrity endorsement. However,...
Uncovering multiple champion roles in implementing high-technology ventures (with Samir Gupta and Jack Cadeaux), Journal of Business Research (2006)
This article reports the findings of a field study of a new venture electronic network...
Unpublished Papers
Increasing serving size increases amount consumed: Catch-22. (with Natalina Zlatevska and Stephen S. Holden), serving size, consumption (2011)
The effect of serving size on consumption is well-established (see Chandon and Wansink, 2011 for...
Conference Papers
A meta analysis of unit size and its influence on consumption volume (with Natalina Zlatevska and Stephen Holden), Marketing & Public Policy Conference (MPPC) (2012)
Understanding IT adoption and consumption within the social structure of a consumer's economy (with Sherman Ting and Linda Dawson), 15th Americas Conference on Information Systems (AMCIS 2009) (2009)
Research into adoption, acceptance and consumption of Information Technology (IT) within its diffusion cycle has...
To wrap or not wrap? What is expected? Some initial findings from a study on gift wrapping (with Elizabeth Porublev, Jan Brace-Govan, and Stella Minahan), ANZMAC 2009: Sustainable management and marketing conference (2009)
This paper aims to explore and discuss the expectations surrounding the decision to wrap a...