This audience analysis considers how two groups of mothers, one affluent and mostly white and...

In the Spring of 2007, I interviewed a panel of four men who, along with...

New media and communication technologies have expanded both our object of study and the range...

While much has been written on marketing to children, there remains a curious gap in...

This longitudinal qualitative research study examines how a group of parents and teachers sought to...

This study examines print advertising from Cookie, an up-scale American parenting magazine for affluent mothers....