Articles
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This audience analysis considers how two groups of mothers, one affluent and mostly white and...
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In the Spring of 2007, I interviewed a panel of four men who, along with...
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While much has been written on marketing to children, there remains a curious gap in...
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This longitudinal qualitative research study examines how a group of parents and teachers sought to...
Masters Thesis
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This study examines print advertising from Cookie, an up-scale American parenting magazine for affluent mothers....
Presentations