Contribution to Book
The Role of Culture in Advertising Humor
Handbook of Developments in Consumer Behaviour
Document Type
Book Chapter
Publication Date
12-31-2012
Identifier/URL
60345416 (Orcid)
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Disciplines
DOI
10.4337/9781781005125
Citation Information
Charles Gulas. "The Role of Culture in Advertising Humor" Handbook of Developments in Consumer Behaviour (2012) ISSN: 978-1-84980-244-4 Available at: http://works.bepress.com/charles_gulas/33/