This article uses coastal flood insurance policy in the United States to discuss the influence of historical and existing policy frameworks on the development of new policy directions in coastal management within a context of risk perception. It is presumed that under conditions of current and future sea-level rise, coastal planning will have to develop forward-looking policy instruments focused on managing human expectations, particularly the expectations of those living along the coast. Planning will be supported, in large part, by evolving scientific evidence on sea-level rise and the attendant hazards that accompany this phenomenon. It is likely that policy proposals for future coastal management will deviate to some degree from previous management practices. The role of previous management practices in supporting a perception of risk that deviates from actual risks is explored using historical and current coastal flood insurance policy in the United States as an example. The goal of this analysis is to highlight the importance of community risk perception, as a function of past policy practice, when considering new coastal management policy directions.