Taking as a starting point advertisements I saw in cafes and food trucks, this presentation examines how advertising and popular media participates in, and profits from, the construction of a Mock urban language. I explore the constructions of a mock urban French that sounds hip at first but echoes colonial advertisements that positions subjects as not fully literate. Oasis juice's anthropomorphized Verlan-speaking fruit, "Onsfan la Poire", recalls the mock pidgin of the older ad slogan "y a  bon ...Banania". In the language of these ads images ranging from savage illiteracy to dopey gang members” are ascribed to what Inoue termed the “ventriloquized bodies” (2003) of students of color in France’s urban peripheries.   Advertising, Dubbed Movies, and French textbooks contribute to the reification of urban language, caricaturing identities and privatizing creativity.