Copyright (c) 2009 All rights reserved. http://works.bepress.com/carrie_trimble Recent documents in Carrie S Trimble en-us Fri, 09 Oct 2009 09:20:13 PDT 3600 http://works.bepress.com/carrie_trimble/10 http://works.bepress.com/carrie_trimble/10 Wed, 20 Feb 2008 16:05:28 PST Mariko Morimoto Advertising Information http://works.bepress.com/carrie_trimble/9 http://works.bepress.com/carrie_trimble/9 Wed, 20 Feb 2008 16:03:46 PST Nora J. Rifon Cause-Related Marketing http://works.bepress.com/carrie_trimble/8 http://works.bepress.com/carrie_trimble/8 Wed, 20 Feb 2008 15:59:57 PST Over $1 billion in corporate donations were based on alliances with a social cause in 2006. Consumer evaluation of those donations as "good" corporate behavior is based on differences in individual consumers. Consume identification with a social cause and consumer expectations of corporate support of a social cause are predicted to include consumer attributions of altruistic motives. Additionally, consumer perceptions of the congruence of a cause-brand alliance is predicted to influence consumer evaluation of a cause-brand alliance. Hierarchical multiple regression is used to partial out the effects of the tested variables. Carrie S. Trimble Cause-Related Marketing http://works.bepress.com/carrie_trimble/7 http://works.bepress.com/carrie_trimble/7 Wed, 20 Feb 2008 15:56:57 PST Consumers respond more positively to marketing efforts, like celebrity endorsements and sponsorships, when the image of the sponsoring company or brand is compatible with the celebrity or sponsored event. The authors explore the concept of compatibility within a cause-related marketing context. The results of an experiment confirm the role of sponsor/cause compatibility for the creation of positive consumer perceptions of the donor, and highlight the importance of individual characteristics that affect perceptions of the cause and its compatibility with a donor. Theoretical and strategic implications and future research directions are discussed. Carrie S. Trimble Cause-Related Marketing http://works.bepress.com/carrie_trimble/6 http://works.bepress.com/carrie_trimble/6 Wed, 20 Feb 2008 15:52:52 PST Reflecting the recent changes in the advertising environment such as the Web that has emerged as a new advertising medium, the main objectives of this study were to update estimates of the amount of information in advertising and to provide a comparison of advertising information content across media. Using the traditional Resnik and Stern scheme (1977), but with additional new information categories, information content in a total of 1,085 advertisements collected from magazines, television, and the Web during a single period of time was analyzed. Similar to previous studies, results of this study provide evidence for differences in advertising information content across media and product types. Most interestingly, the findings of the study suggest that advertising information in television and magazines do not decrease due to the advent of the new advertising medium, but traditional media advertising increasingly direct consumers to the Web for additional information. That is, audiences are often directed from television or magazines to corporate/product Web sites for further, detailed information. Given the increasing popularity of cross-media promotion among advertisers, the findings suggest that future research should examine advertising from a broad view, not focusing on one medium. Sejung Marina Choi Advertising Information http://works.bepress.com/carrie_trimble/5 http://works.bepress.com/carrie_trimble/5 Wed, 20 Feb 2008 15:44:08 PST Carrie S. Trimble Sample Syllabi http://works.bepress.com/carrie_trimble/4 http://works.bepress.com/carrie_trimble/4 Wed, 20 Feb 2008 15:43:16 PST Carrie S. Trimble Sample Syllabi http://works.bepress.com/carrie_trimble/3 http://works.bepress.com/carrie_trimble/3 Wed, 20 Feb 2008 15:39:10 PST Carrie S. Trimble Sample Syllabi http://works.bepress.com/carrie_trimble/2 http://works.bepress.com/carrie_trimble/2 Wed, 20 Feb 2008 15:27:03 PST An established antecedent of positive consumer response to a cause-brand alliance is the compatibility, often based on a functional similarity, between the cause and the brand. This study tests the effects of patent functional similarity between a cause and stigmatized products, specifically in the alcohol, tobacco, and gambling industries. Path analysis confirmed that consumer perceptions of similarity between the cause and the brand in cause-brand alliance are instrumental to consumer response to an alliance. Previously held consumer attitudes towards the cause and the stigmatized products are found to be equally important to consumer response. Carrie S. Trimble Cause-Related Marketing http://works.bepress.com/carrie_trimble/1 http://works.bepress.com/carrie_trimble/1 Wed, 20 Feb 2008 15:20:57 PST The Family Medical Leave Act provides an entitlement for leave to deal with needs due to birth, adoption, serious personal health conditions and serious health conditions of immediate family members. [29 U.S.C. §2612(a)(1)] The Act addresses the nature of leave, notice requirements, and eligibility requirements (as well as some procedural issues). This paper examines published arbitral decisions in cases of employee grievances related to Family Medical Leave claims. Issues examined in the surveyed cases include just cause for discipline, the scope employees coverage under the Act, the scope of "family" in Family Medical Leave, the scope of "medical" in Family Medical Leave, and the extent of 'leave" in Family Medical Leave. William J. Walsh Interdisciplinary Work