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Blog Advertising in Japan and the U.S.: Strategic Issues and Cases

Mariko Morimoto, University of Georgia
Carrie S. Trimble, Illinois Wesleyan University

Suggested Citation

Mariko Morimoto and Carrie S. Trimble. "Blog Advertising in Japan and the U.S.: Strategic Issues and Cases" American Academy of Advertising. Seoul, South Korea. Jan. 2007.

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