The commercially-driven mass media package human identity and all our surrounding environment for daily consumption in the public sphere. It is of critical importance whether media choose to ignore humanity’s responsibility toward the natural world and simply have us consume it as a product, or whether they actively cultivate ecological responsibility and newfound respect toward animals as fellow sentient beings. This chapter explores the necessity, potential, and challenges of relying on the media (journalism, television, advertising, film, radio, internet, etc.) to inspire the social change needed to reverse the destructive behaviors and beliefs that are contributing to our global ecological calamity. We address this both in specific terms related to how media raise awareness about habitat and wildlife protection and also in broader terms of how media could change humanist worldviews and consumptive lifestyles to promote self-awareness of humanity’s position as a fellow species in an ecological web in crisis. To begin, we review scholarly literature on the social function of mass media and the way they represent nonhuman animals. We then suggest methods for addressing environmental challenges through the news and entertainment media, including ideas for media practitioners as well as concerned citizens.