Book chapters «Previous

Services marketing issues in tourism and hospitality

B Sparks
Carmen Tideswell, Southern Cross University

Suggested Citation

Sparks, B & Tideswell, C 2003, 'Services marketing issues in tourism and hospitality', in JR McColl-Kennedy (ed.), Services marketing: a managerial approach, John Wiley & Sons, Milton, Qld.

This article was published under Carmen Cox's maiden name, Carmen Tideswell.

The full text of this version of the article is not currently available here. Bookmark