Dr Carmen Cox BIntBus(Hons)(GU) GradCertHigherEd(GU) PhD(GU) Carmen is a Senior Lecturer in Marketing in the Graduate College of Management at Southern Cross University’s Tweed Gold Coast Campus. Carmen completed her PhD in tourism marketing in 2001 through Griffith University’s, then School of Tourism and Hotel Management. Her PhD thesis investigated the ways that international visitors to Australia planned and structured their travel itineraries, covering marketing issues related to tourist information search, destination decision making processes and cooperative marketing. Her industry experience is in the hospitality sector where she has worked as Marketing & Research Manager for a 5-star integrated resort. Carmen’s current research interests focus on marketing and consumer behaviour issues primarily in the fields of tourism and hospitality. A key area of recent research interest has been on consumer loyalty and repeat purchase in the hospitality industry and in the online purchase behaviour of consumers. Carmen has also previously worked on various tourism research projects through her employment in the Centre for Tourism and Hotel Management Research (Griffith University). She has worked with clients on projects including forecasting tourism arrivals to Australia; assessing the performance of tourism destinations; sustainable development; social impacts of tourism and other destination marketing issues. NOTE: Many of the publications listed below are in the author's maiden name (Tideswell).
Journal articles
Acculturation, travel, lifestyle, and tourist behavior: a study of Korean immigrants in Australia (with Sun Hee Lee), Tourism Culture and Communication (2007)
While tourism research has already considered the specific travel behaviors and preferences of people from...
Guest perceptions of hotel loyalty (with David DM Mason and Elizabeth Roberts), Journal of Hospitality and Tourism Research (2006)
This research reports on a qualitative survey of hotel guest loyalty. The approach was unusual...
Understanding attitudes toward leisure travel and the constraints faced by senior Koreans (with Sun Hee Lee), Journal of Vacation Marketing (2005)
The senior segment of the Korean population is rapidly becoming an attractive target market for...
A student perspective on the use of team-based assessment to achieve the requirement to be creative: a study of entrepreneurship studies, Journal of Teaching in Travel and Tourism (2004)
This study reports the findings of a qualitative research project conducted with a group of...
Developing and rewarding loyalty to hotels: the guest's perspective (with Elizabeth Fredline), Journal of Hospitality and Tourism Research (2004)
With the changing focus of marketing in the hospitality industry having moved toward relationship marketing...
Books and monographs
The road more travelled: multi-destination itineraries of international visitors to Australia, Graduate College of Management Papers (2004)
Gold Coast tourism market analysis (with Bill Faulkner), Graduate College of Management Papers (2002)
Book chapters
Rejuvenating a maturing tourist destination: the case of the Gold Coast, Australia (with Bill Faulkner), The tourism area life cycle (2005)
Rejuvenating a maturing tourist destination (with Sparks B and Noakes S), Services marketing: a managerial approach (2003)
Services marketing issues in tourism and hospitality (with B Sparks), Services marketing: a managerial approach (2003)
Presentations
Linking destination competitiveness and destination development: findings from a mature Australian tourism destination (with Simon J. Wilde), Travel and Tourism Research Association (TTRA) European Chapter Conference: Competition in tourism: business and destination perspectives (2008)
Whilst the study of tourism destination competitiveness continues to gain interest amongst tourism researchers (Evans,...