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Article
Sketchy communication: An experiential exercise for learning about communication in business
Journal of Education for Business (2019)
  • Camille S. Johnson, San José State University
  • Linda M. Dunn-Jensen, California State University, Stanislaus
  • Pamela M. Wells, San Jose State University
Abstract
To be an effective communicator, students need to learn how to select the appropriate means of communication and be aware of potential obstacles. The model of communication process can be an effective framework for students to understand many pitfalls of the communication process. The described activity enables students to experience communication at different levels of richness (e.g., face to face, instant messaging, email) and with varying levels of feedback and noise. After completing the activity, students will understand the importance of precise, rich messages, seeking and providing feedback, and the difficulties that can occur at every step in communication.
Keywords
  • Communication process model,
  • experiential exercise,
  • feedback,
  • text messaging,
  • millennials
Publication Date
2019
DOI
10.1080/08832323.2018.1498314
Publisher Statement
This is an Author’s Original Manuscript of an article published by Taylor & Francis in Journal of Education for Business on 21 September, 2018, available online: http://www.tandfonline.com/10.1080/08832323.2018.1498314.

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Citation Information
Camille S. Johnson, Linda M. Dunn-Jensen and Pamela M. Wells. "Sketchy communication: An experiential exercise for learning about communication in business" Journal of Education for Business Vol. 94 Iss. 1 (2019) p. 46 - 56 ISSN: 0883-2323
Available at: http://works.bepress.com/camille_johnson/18/