When a government program brought garment factories to rural Sri Lanka, women workers found themselves caught between the pressures of a globalizing economy and societal expectations that villages are sanctuaries of tradition. These women learned quickly to resist the characterization of "Juki girls"—female garment workers already established in the urban sector—as vulgar and deracinated, instead asserting that they were "good girls" who could embody the nation's highest ideals of femininity.