The force of Rudd: Promoting Australia’s campaign for the United Nations Security Council

Caitlin Byrne, Bond University

Article comments

Published Version.

Byrne, C. (2011, June 3). The force of Rudd: Promoting Australia’s campaign for the United Nations Security Council. [Web log comment]. Retrieved from
http://uscpublicdiplomacy.org/index.php/newswire/cpdblog_detail/the_force_of_rudd_promoting_australias_campaign_for_the_united_nations_secu/

Access the publisher's website.

© Copyright USC Center on Public Diplomacy at the Annenberg School, 2011

Abstract

Australia’s Foreign Minister Kevin Rudd is pressing ahead on a high profile public diplomacy campaign to secure support for Australia’s bid to the United Nations Security Council (UNSC) for 2013-14. There is much to be said about the public diplomacy value of political leaders in such campaigns. Kevin Rudd is a case in point. Previously Australia’s Prime Minister, Rudd is already well known and regarded among political and intellectual elite audiences across the globe. Despite fall-out within Australia’s domestic political environment that saw him removed from the post of Prime Minister (and replaced by Julia Gillard), Rudd has slotted seamlessly into his preferred role of Foreign Minister and has continued to promote, almost single-handedly, Australia’s international ambitions, particularly regarding the UNSC.