The force of Rudd: Promoting Australia’s campaign for the United Nations Security Council
Byrne, C. (2011, June 3). The force of Rudd: Promoting Australia’s campaign for the United Nations Security Council. [Web log comment]. Retrieved from
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© Copyright USC Center on Public Diplomacy at the Annenberg School, 2011
Australia’s Foreign Minister Kevin Rudd is pressing ahead on a high profile public diplomacy campaign to secure support for Australia’s bid to the United Nations Security Council (UNSC) for 2013-14. There is much to be said about the public diplomacy value of political leaders in such campaigns. Kevin Rudd is a case in point. Previously Australia’s Prime Minister, Rudd is already well known and regarded among political and intellectual elite audiences across the globe. Despite fall-out within Australia’s domestic political environment that saw him removed from the post of Prime Minister (and replaced by Julia Gillard), Rudd has slotted seamlessly into his preferred role of Foreign Minister and has continued to promote, almost single-handedly, Australia’s international ambitions, particularly regarding the UNSC.
Caitlin Byrne. "The force of Rudd: Promoting Australia’s campaign for the United Nations Security Council" The CPD Blog Jun. 2011.