Articles
Implementing Assessment in an Outcome-Based Marketing Curriculum (with Norm A. Borin and Lynn E. Metcalf), Journal of Marketing Education (2008)
This article describes the development and implementation of assessment in our new outcome-based marketing curriculum...
A Replicable, Zero-Based Model for Marketing Curriculum Innovation (with Norm A. Borin and Lynn E. Metcalf), Journal of Marketing Education (2007)
As university curriculums inevitably change, their evolution typically occurs through a series of minor incremental...
A New Look at Industrial Sales and its Requisite Competencies (with Clifford S. Barber), Journal of Selling and Major Account Management (2006)
Although industrial sales is widely discussed in both practitioner and academic circles, no clear definition...
A Distribution Services Approach for Developing Effective Competitive Strategies Against "Big Box" Retailers (with Clifford S. Barber), Journal of Retailing and Consumer Services (2004)
According to one theoretical approach, the primary economic function of retailers is to deliver products...
Competency requirements for managerial development in manufacturing, assembly, and/or material processing functions (with Clifford S. Barber), Journal of Management Development (2004)
Organizations that include a manufacturing, assembly and/or material processing (MAMP) functions have become increasingly complex,...