Contribution to Book
Personalized Pricing in Brazil
The Cambridge Handbook on Algorithmic Price Personalization and the Law
(2024)
Abstract
This chapter discusses how price personalization under Brazilian law. We start with a brief overview of constitutional law, then move on to a review of the Decolar.com case, which was tried under consumer law, and in doing that we highlight questions that have been left unanswered by consumer authorities. We then move to antitrust law and to the regulation of data privacy.
Keywords
- Price personalization,
- Algorithmic Price Personalization,
- consumer law,
- antitrust law,
- data privacy
Disciplines
Publication Date
2024
Editor
Fabrizio Esposito and Mateusz Grochowski
Publisher
Cambridge University Press
Citation Information
Bruno Meyerhof Salama and Leda Batista da Silva. "Personalized Pricing in Brazil" The Cambridge Handbook on Algorithmic Price Personalization and the Law (2024) Available at: http://works.bepress.com/bruno_meyerhof_salama/178/