Cultural Influence

PDF

A Dynamic View of Cultural Influence: A Review (with Robert S. Wyer Jr. and En Li), Journal of Consumer Psychology (2014)

Static models of culture’s influence have given way to a dynamic view, which identifies not...

 

PDF

Cultural influence on consumer motivations: A dynamic view, Beyond Hofstede: Culture Frameworks for Global Marketing and Management (2009)
 

PDF

Looking Forward, Looking Back: Cultural Differences and Similarities in Time Orientation, Understanding Culture: Theory, Research and Application (2009)
 

PDF

Cultural Change and Marketing (with Steve Jenner, Brent MacNab, Richard Brislin, and Reg Worthley), Journal of Global Marketing (2008)

The results of this study suggest that marketing strategies need to be adjusted to changing...

 

PDF

When Does Culture Matter?: Effects of Personal Knowledge on the Correction of Culture-based Judgments (with Jennifer L. Aaker), Journal of Marketing Research (2006)

Four experiments demonstrate that culture-based differences in persuasion arise when a person processes information in...

 

PDF

When Does Culture Matter in Marketing (with Jennifer L. Aaker) (2006)
 

PDF

Transitory Determinants of Values and Decisions: The Utility (or Non-utility) of Individualism-Collectivism in Understanding Cultural Differences (with Robert S. Wyer), Social Cognition (2001)

The determinants and effects of cultural differences in the values described by individualism-collectivism were examined...

 

PDF

Reasons as Carriers of Culture: Dynamic vs. Dispositional Models of Cultural Influence on Decision Making (with Michael W. Morris and Itamar Simonson), Journal of Consumer Research (2000)

We argue that a way culture influences decisions is through the reasons that individuals recruit...

 

Group Identity

PDF

A Dynamic View of Cultural Influence: A Review (with Robert S. Wyer Jr. and En Li), Journal of Consumer Psychology (2014)

Static models of culture’s influence have given way to a dynamic view, which identifies not...

 

PDF

Subjective Impressions of Minority Group Representation in the Media: A Comparison of Majority and Minority Viewers’ Judgments and Underlying Processes (with LJ Shrum and Robert S. Wyer), Journal of Consumer Psychology (2007)

Consumers’ judgments of the frequency with which members of an ethnic minority are represented in...

 

PDF

The Effects of Group Membership on the Avoidance of Negative Outcomes: Implications for Social and Consumer Decisions (with Robert S. Wyer), Journal of Consumer Research (2002)

Calling consumers’ attention to their cultural identity can make them aware of their membership in...

 

Public Policy

PDF

Factors Affecting Judgments of Prevalence and Representation: Implications for Public Policy and Marketing (with L. J. Shrum and Robert S. Wyer Jr.), Journal of Public Policy and Marketing (2012)

Public policies are typically established to eliminate important social problems (e.g., minority discrimination, crime, poverty)....

 

PDF

Subjective Impressions of Minority Group Representation in the Media: A Comparison of Majority and Minority Viewers’ Judgments and Underlying Processes (with LJ Shrum and Robert S. Wyer), Journal of Consumer Psychology (2007)

Consumers’ judgments of the frequency with which members of an ethnic minority are represented in...

 

PDF

Bridging the Culture Chasm: Ensuring that Consumers are Healthy, Wealthy and Wise (with Jennifer L. Aaker), Journal of Public Policy and Marketing (2006)

This article pulls together streams of culture-related research found in information-processing and behavioral decision theory...

 

Bi-culturals

PDF

Cultural Chameleons: Biculturals, Conformity Motives, and Decision Making (with Michael W. Morris and Itamar Simonson), Journal of Consumer Psychology (2005)

Prior research suggests that bicultural individuals (i.e., individuals with 2 distinct sets of cultural values)...

 

Press Articles

PDF

When Does Culture Matter in Marketing (with Jennifer L. Aaker) (2006)