The results of this study suggest that marketing strategies need to be adjusted to changing...

Four experiments demonstrate that culture-based differences in persuasion arise when a person processes information in...

The determinants and effects of cultural differences in the values described by individualism-collectivism were examined...

We argue that a way culture influences decisions is through the reasons that individuals recruit...

Consumers’ judgments of the frequency with which members of an ethnic minority are represented in...

Calling consumers’ attention to their cultural identity can make them aware of their membership in...

Public policies are typically established to eliminate important social problems (e.g., minority discrimination, crime, poverty)....

Consumers’ judgments of the frequency with which members of an ethnic minority are represented in...

This article pulls together streams of culture-related research found in information-processing and behavioral decision theory...

Prior research suggests that bicultural individuals (i.e., individuals with 2 distinct sets of cultural values)...