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Cultural influence on consumer motivations: A dynamic view

Donnel A. Briley, University of Sydney

Suggested Citation

Donnel A. Briley. "Cultural influence on consumer motivations: A dynamic view" Beyond Hofstede: Culture Frameworks for Global Marketing and Management. Ed. C. Nakata. New York: Palgrave MacMillan, 2009. 189-200.
Available at: http://works.bepress.com/briley/15