When Does Culture Matter in Marketing
(2006)
  • Donnel A Briley , University of Sydney
  • Jennifer L. Aaker , Stanford University
Other
Keywords
  • culture
Disciplines
Publication Date
2006
Citation Information
Donnel A Briley and Jennifer L. Aaker. "When Does Culture Matter in Marketing" (2006)
Available at: http://works.bepress.com/briley/11/