Professor Briley studies consumer choice and international marketing issues. His
research has often focused on understanding the influence of culture and ethnicity on
consumers’ judgments and decisions, but also examines choice more generally. He has
published articles in top marketing and psychology journals, including Journal of
Consumer Research, Journal of Marketing Research and Social Cognition; and he serves on
the editorial board of Journal of Consumer Research. 

He has completed a PhD at Stanford University, an MBA at University of California,
Berkeley, and political economics studies at Institut d’Etudes Politiques de Paris,
France. 

Articles

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A Dynamic View of Cultural Influence: A Review (with Robert S. Wyer Jr. and En Li), Journal of Consumer Psychology (2014)

Static models of culture’s influence have given way to a dynamic view, which identifies not...

 

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Factors Affecting Judgments of Prevalence and Representation: Implications for Public Policy and Marketing (with L. J. Shrum and Robert S. Wyer Jr.), Journal of Public Policy and Marketing (2012)

Public policies are typically established to eliminate important social problems (e.g., minority discrimination, crime, poverty)....

 

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Cultural Change and Marketing (with Steve Jenner, Brent MacNab, Richard Brislin, and Reg Worthley), Journal of Global Marketing (2008)

The results of this study suggest that marketing strategies need to be adjusted to changing...

 

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Subjective Impressions of Minority Group Representation in the Media: A Comparison of Majority and Minority Viewers’ Judgments and Underlying Processes (with LJ Shrum and Robert S. Wyer), Journal of Consumer Psychology (2007)

Consumers’ judgments of the frequency with which members of an ethnic minority are represented in...

 

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Bridging the Culture Chasm: Ensuring that Consumers are Healthy, Wealthy and Wise (with Jennifer L. Aaker), Journal of Public Policy and Marketing (2006)

This article pulls together streams of culture-related research found in information-processing and behavioral decision theory...

 

Contributions to Books

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Cultural influence on consumer motivations: A dynamic view, Beyond Hofstede: Culture Frameworks for Global Marketing and Management (2009)
 

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Looking Forward, Looking Back: Cultural Differences and Similarities in Time Orientation, Understanding Culture: Theory, Research and Application (2009)
 

Other

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When Does Culture Matter in Marketing (with Jennifer L. Aaker) (2006)