Professor Briley studies consumer choice and international marketing issues. His research has often focused on understanding the influence of culture and ethnicity on consumers’ judgments and decisions, but also examines choice more generally. He has published articles in top marketing and psychology journals, including Journal of Consumer Research, Journal of Marketing Research and Social Cognition; and he serves on the editorial board of Journal of Consumer Research. He has completed a PhD at Stanford University, an MBA at University of California, Berkeley, and political economics studies at Institut d’Etudes Politiques de Paris, France.
Articles
Cultural Change and Marketing (with Steve Jenner, Brent MacNab, Richard Brislin, and Reg Worthley), Journal of Global Marketing (2008)
The results of this study suggest that marketing strategies need to be adjusted to changing...
Subjective Impressions of Minority Group Representation in the Media: A Comparison of Majority and Minority Viewers’ Judgments and Underlying Processes (with LJ Shrum and Robert S. Wyer), Journal of Consumer Psychology (2007)
Consumers’ judgments of the frequency with which members of an ethnic minority are represented in...
Bridging the Culture Chasm: Ensuring that Consumers are Healthy, Wealthy and Wise (with Jennifer L. Aaker), Journal of Public Policy and Marketing (2006)
This article pulls together streams of culture-related research found in information-processing and behavioral decision theory...
When Does Culture Matter?: Effects of Personal Knowledge on the Correction of Culture-based Judgments (with Jennifer L. Aaker), Journal of Marketing Research (2006)
Four experiments demonstrate that culture-based differences in persuasion arise when a person processes information in...
Cultural Chameleons: Biculturals, Conformity Motives, and Decision Making (with Michael W. Morris and Itamar Simonson), Journal of Consumer Psychology (2005)
Prior research suggests that bicultural individuals (i.e., individuals with 2 distinct sets of cultural values)...