Over the past forty-plus years, the term “Gonzo” has insinuated itself into everyday usage. What began as a style of writing rooted in 1960s drug-fueled counterculture has been transformed into the name of a popular Muppet, a style of marketing, a realistic genre of participant-filmed pornography, and a lecture style used in higher education business courses. The precise origins of the term are shrouded in myth and difficult to determine with any certainty. A common etymology of the term places it in Irish South Boston slang that denotes “those who use craziness as a form of self-expression, who push it too far just to push it.” Other synonyms include insane, wild, bizarre, confused, unrestrained, and extravagant.