Articles «Previous Next»

Predisposing the Decision Maker Versus Framing the Decision: A Consumer-Manipulation Approach to Dynamic Preference

Brian J. Gibbs, Stanford University

Suggested Citation

Gibbs, Brian J. (1997), "Predisposing the Decision Maker Versus Framing the Decision: A Consumer-Manipulation Approach to Dynamic Preference," Marketing Letters, 8 (January), 71-83.