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Intuitive Hedonics: Consumer Beliefs About the Dynamics of Liking

Jackie Snell , San Jose State University
Brian J. Gibbs, Stanford University
Carol Varey, University of Waterloo

Suggested Citation

Snell, Jackie, Brian J. Gibbs, and Carol Varey (1995), "Intuitive Hedonics: Consumer Beliefs About the Dynamics of Liking," Journal of Consumer Psychology, 4 (1), 33-60.