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Do Consumers Know What They Will Like?

Jackie Snell, San Jose State University
Brian J. Gibbs, Stanford University

Suggested Citation

Snell, Jackie and Brian J. Gibbs (1995), "Do Consumers Know What They Will Like?," Advances in Consumer Research, Vol. 22, eds. Frank R. Kardes and Mita Sujan, Provo, UT: Association for Consumer Research, 277-279.