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How Often Versus How Long: The Interplay of Contact Frequency and Relationship Duration in Customer-Reported Service Relationship Strength

Tracey S. Dagger, University of Queensland
Peter J. Danaher, Melbourne Business School
Brian J. Gibbs, Melbourne Business School

Suggested Citation

Tracey S. Dagger, Peter J. Danaher, and Brian J. Gibbs. "How Often Versus How Long: The Interplay of Contact Frequency and Relationship Duration in Customer-Reported Service Relationship Strength" Journal of Service Research 11.4 (2009): 371-388.
Available at: http://works.bepress.com/brian_gibbs/11