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Consumption Effort: The Mental Cost of Generating Utility and the Role of Consumer Energy Level in Ambitious Consumption

Brian J. Gibbs, Massachusetts Institute of Technology
Aimee Drolet, University of California, Los Angeles

Suggested Citation

Gibbs, Brian J. and Aimee Drolet (2003), "Consumption Effort: The Mental Cost of Generating Utility and the Role of Consumer Energy Level in Ambitious Consumption," Journal of Consumer Psychology, 13 (3), 268-277.