Goal-free evaluation (GFE) is the process of determining something’s merit intentionally without reference to its stated goals and objectives. The following PowerPoint presentation describes GFE and discusses preliminary attempts at operationalization. The video concludes with a lively discussion where audience members challenge Dr. Youker on GFE's feasibility and merit. . *This presentation is available at The Evaluation Center's website archived as an Evaluation Café presentation: http://www.wmich.edu/evalctr/2012/11/goal-free-evaluation-an-analog-experiment-comparing-goal-free-evaluation-and-goal-based-evalation-utility/