Book
Qualitative Research Methods for Media Studies
Books by Marquette University Faculty
Description
This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.
Publication Date
9-25-2012
Publisher
Taylor & Francis (Routledge)
Disciplines
Citation Information
Bonnie Brennen. Qualitative Research Methods for Media Studies. New York(2012) ISSN: 978-0-415-89022-9 Available at: http://works.bepress.com/bonnie_brennen/35/
Bonnie S. Brennen. Qualitative Research Methods for Media Studies. New York: Taylor & Francis (Routledge), 2012. Permalink: www.routledge.com/books/details/9780415890229/.