My academic career is focused on the broad area of business service science (BSS).
Founded by IBM, Oracle and the Technology Professional Services Association; the BSS
initiative is a collaboration among technology companies, government agencies and
academics dedicated to fostering advancements in service research. Within this research
domain, my efforts have been focused on three core research streams: (1) customers and
markets; (2) service operations excellence and innovation; and (3) service business
strategy and governance.
Field of Study: Business service science, and particularly customers and markets, service
operations excellence and innovation and service business strategy and governance
Professional Activities and Affiliations: • Founding member, Marketing Research
Innovation Centre (MRIC) • Endeavour research fellow, National University of Singapore •
ARC Linkage Industry Fellow, University of Canberra • Vice President, Service Science
Society of Australia • Member, Australian Services Roundtable research advisory board •
Leader, the Emerging Markets special interest group of the Council of Australasian
Tourism & Hospitality Educators (CAUTHE)
No subject area