Contributions to Books

Public Relations & Marketing - A Twentieth Century Necessity

Billie Jo Kauffman, American University

Abstract

Chapter X covers the areas of public relations and marketing which law libraries need to support the library's mission and effectiveness within the law school community.

Suggested Citation

Billie Jo Kauffman. "Public Relations & Marketing - A Twentieth Century Necessity" Beyond the Books: People, Politics & Librarianship. Ed. Michelle Wu and Leslie Lee. Buffalo: William S. Hein, 2007.