Power and People
Article comments
The Electricity Journal Volume 19, Issue 9, November 2006, Pages 17-25
Abstract
Without public acceptance, it may be impossible for electric sector innovations to gain regulatory approval, find sites, or secure funding on terms allowing economic viability. Too often, though, the public face of new technologies is an afterthought. A scientifically sound program of risk communication offers the promise of more predictable and profitable innovation.
Suggested Citation
Jay Apt and Baruch Fischhoff. "Power and People" Department of Social and Decision Sciences (2006).
Available at: http://works.bepress.com/baruch_fischhoff/10