"A Heuristic for Marketing-Production Decisions in Industrial Channels of Distribution" by Arvinder S. Loomba

Selected Works of Arvinder S. Loomba

Follow Contact

Article

A Heuristic for Marketing-Production Decisions in Industrial Channels of Distribution

International Journal of Operations and Quantitative Management (2009)

Arvinder S. Loomba, San Jose State University
K. R Kumar

Download

Keywords

heuristic,
marketing,
production,
industrial channels

Disciplines

Business and
Other Business

Publication Date

2009

Publisher Statement

Citation Information

Arvinder S. Loomba and K. R Kumar. "A Heuristic for Marketing-Production Decisions in Industrial Channels of Distribution" International Journal of Operations and Quantitative Management Vol. 15 Iss. 3 (2009)
Available at: http://works.bepress.com/arvinder_loomba/14/