The requests of the enterprises as users (in Italian)
Abstract
The chapter analyses from the point of view of marketing the main needs expressed by enterprises of different size towards the banking system, in a phase marked by a significant innovation process of financial markets and financing instruments; it offers a mapping of the different operations and services to enterprises from the point of view of their financial assistance and an analysis of the answers offered by the banking system.
Suggested Citation
Arturo Patarnello. "La domanda dell’utente imprese”, Manuale di marketing bancario, Ed. W.G. Scott. Milano: Utet Libreria, 1995
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