Purpose – The aim of this paper is to gauge how academic libraries treat publishing a blog.

Design/methodology/approach – As blogging becomes more popular, the question arises as to whether it should count as scholarship or a creative activity in academic promotion and tenure. To find out, the author sent a link to a questionnaire to several e-mail lists, inviting academic librarians to answer a short survey.

Findings – In total, 73.9 percent of respondents indicated that their institution expects them to engage in scholarly activities and/or publish scholarly articles, 53.6 percent indicated that their performance review committees do not weigh a blog the same as an article published in a peer-reviewed journal.

Research limitations/implications – As technology changes, policies will need to change.

Practical implications – Libraries may need to adapt to new forms of scholarship. Electronic scholarship needs a mechanism for peer-review.