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Article
Interpreting and Responding to Strategic Issues: The Impact of National Culture
Strategic Management Journal
  • Susan C. Schneider, INSEAD
  • Arnoud De Meyer, Singapore Management University
Publication Type
Journal Article
Version
acceptedVersion
Publication Date
5-1991
Abstract

Perceptions of environmental uncertainty and organizational control influence strategic behavior. As national culture influences these perceptions we expect to find cultural differences in interpretation and response to strategic issues. Given a case describing an issue concerning deregulation of the U.S. banking industry, managers completed questionnaires rating interpretations and responses to that issue. National culture was found to influence interpretation and responses. In particular, Latin European managers when compared with other managers were more likely to interpret the issue as a crisis and as a threat. Latin Europeans were also more likely to recommend proactive behavior. This study indicates that different cultures are likely to interpret and respond to the same strategic issue in different ways. These differences may help lo explain and predict different responses of European countries to '1992'.

Keywords
  • management,
  • decision processes,
  • environmental uncertainty,
  • organizational control,
  • culture,
  • environment,
  • model for strategic behavior,
  • national culture,
  • cultural differences
Identifier
10.1002/smj.4250120406
Publisher
Wiley
Creative Commons License
Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International
Additional URL
https://doi.org/10.1002/smj.4250120406
Citation Information
Susan C. Schneider and Arnoud De Meyer. "Interpreting and Responding to Strategic Issues: The Impact of National Culture" Strategic Management Journal Vol. 12 Iss. 1 (1991) p. 307 - 320 ISSN: 0143-2095
Available at: http://works.bepress.com/arnoud_demeyer/18/