This bright shiny future is due to several reasons including better understanding of opportunity identification and innovation management, significant advances in technologies, new economic realities and the shi ing focus to service innovation. Innovation was perceived as an art practised by an exclusive few sitting in an ivory tower of a corporate headquarters of a company. The availability of methods such as Disruptive Innovation, Blue Ocean Strategy and Innovation Rules has empowered ordinary individuals to identify innovation opportunities as never before. This is a sea change in the sheer number of minds searching for the innovation needles in other otherwise chaotic haystack we call this world.