Article
An Entrepreneur's Dilemma : To Swot or Not to Swot
Proceedings of the International Engineering Management Conference
(2004)
Abstract
This work presents an updated and revised model for evaluating companies using a 'snapshot' analysis. Historically, the SWOT model has been the preferred analysis tool, but with an increasing number of entrepreneurs faced with a non-mature market, a new tool must be developed for accurate analysis.
Disciplines
Publication Date
October 1, 2004
Citation Information
A. Desai Chaanakya and Arcot Desai Narasimhalu. "An Entrepreneur's Dilemma : To Swot or Not to Swot" Proceedings of the International Engineering Management Conference (2004) Available at: http://works.bepress.com/arcotdesai_narasimhalu/27/