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Selected Works of Arcot Desai NARASIMHALU
Article
An Entrepreneur's Dilemma : To Swot or Not to Swot
Proceedings of the International Engineering Management Conference (2004)
  • A. Desai Chaanakya
  • Arcot Desai Narasimhalu, Singapore Management University
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Abstract

This work presents an updated and revised model for evaluating companies using a 'snapshot' analysis. Historically, the SWOT model has been the preferred analysis tool, but with an increasing number of entrepreneurs faced with a non-mature market, a new tool must be developed for accurate analysis.

Disciplines
Publication Date
October 1, 2004
Citation Information
A. Desai Chaanakya and Arcot Desai Narasimhalu. "An Entrepreneur's Dilemma : To Swot or Not to Swot" Proceedings of the International Engineering Management Conference (2004)
Available at: http://works.bepress.com/arcotdesai_narasimhalu/27/