See full text at: https://ink.library.smu.edu.sg/sis_research/2692. This paper introduces an additional feature to the Strategy Canvas and Value Curve that will make innovation designers more effective. The new feature is to let the innovators carry out the designs of their new innovations taking into account both the cost of improving the quality of a parameter that the users value highly and the savings accrued from the drop in provisioning for parameters that users place less emphasis in an innovation.