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Cause-Related Sport Marketing: How Should it Work?

Anthony J. Lachowetz, University of Massachusetts - Amherst
J. Clark
R. Irwin

Suggested Citation

Anthony J. Lachowetz, J. Clark, and R. Irwin. "Cause-Related Sport Marketing: How Should it Work?" International Journal of Sport Management 4.3 (2003): 173-178.



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