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Business-to-Business Relationships and Sport: Using Sponsorship as a Critical Sales Event

Anthony J. Lachowetz, University of Massachusetts - Amherst
J. Clark
K. Shimmel
R. Irwin

Suggested Citation

Anthony J. Lachowetz, J. Clark, K. Shimmel, and R. Irwin. "Business-to-Business Relationships and Sport: Using Sponsorship as a Critical Sales Event" International Journal of Sport Management 5.2 (2003): 129-144.



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