We are happy to present the next volume of this regularly published scientific monograph. The 13th volume brings an analysis of current phenomena and processes taking place in business and non-profit organizations. It points at new conditions in which organizations are established and then function. It also provides an attempt at explaining what determines the way organizations function in a dynamic market. The book also analyzes strategies applied by the surveyed organizations in order to achieve and maintain competitive advantage in the world of increased competition and growing customers’ demands. The book is divided into the following thematic sections which constitute the construction base of this monograph: business and non-profit organizations as the object of research, modern tools for business and non-profit organizations management, business and non-profit organizations – global and regional aspects, and finally financial aspects of organizational management. In the first section, the authors analyze the issue of communication of nonprofit organizations with their stakeholders. This part presents the addressees of promotional activities, forms of contacting various groups of interest as well as instruments and scope of marketing communication activities undertaken by organizations. They examine transformation and development of culture in the context of virtual organizations, social engagement undestood as a source — 8 — of innovativeness, or work quality in the context of a resource theory of an enterprise. The next part, devoted to tools used by organizations, proposes an interesting theory of the so-called competitiveness integrated model, and the current status of research of the company competitiveness barometer, definition and algorithms for estimating the determinant of enterprise competitiveness. Moreover, it brings an analysis of the implementation of the early warning system in an organization, stakeholders’ management and the implementation of the concept of new public management aimed at increasing social expectations as exemplified by the strategy of human resources management of the civil service and other internal documents. The third section brings considerations of global and regional aspects of organization’s functions. It analyzes, among other aspects, such issues as: the impact of Polish national parks on their respective communes’ own revenue, possibilities of using public relations instruments by a public organization, identification of the main trends related to the small services eneterprises or problems of tourism in terms of its relationship with the social as well as culturalenvironment. The final section of the monograph presents financial aspects related to organizational management. We would like to draw your attention to an article on the event study and its application in research on corporate debt market. The empirical part of this article brings an analysis of how prices of instruments quoted on Polish Catalyst market react to selected events concerning the economic situation of the issuing company. The reader should also find it interesting to read about the development of SMEs in Polish economy during the slow-down period. We would like to thank all the authors for very interesting articles and their contribution to this edition. We also thank the reviewers for their valuable and insightful comments. We hope that the texts included in this volume will arouse readers’, scientists’ and practitioners’ curiosity.